SNA GmbH

Hello and the warmest of greetings to you from Hamburg

and into the big wide world!

It pleases us immensely to introduce ourselves to you as a company that specialises in the production of saffron (threads and powder). Saffron is particularly important to us, because it is one of the finest spices in existence and signifies enjoyment, appreciation and joie de vivre. It represents the nature's essence in the form of red gold from the heart of the earth, which is entrusted to us as a masterpiece of creation.

To put it in a nutshell: As a certified IFS Broker and IFS Food company (Higher Level: 96.57 %) based in the heart of Hamburg, we process (clean, reduce the germ count, mill and sieve), inspect (detect foreign objects and perform chemical analyses), pack and store herbs and spices, and especially saffron.

For more than three generations now, we have been delivering high-value products of consistently top quality at fair terms. By doing so, we want to express our appreciation for Mother Nature, our farmers and our customers. To guarantee this, we carefully, strictly and continuously monitor our supply chain and the entire procedure of processing, packaging, storage and transport.

As part of our private label programme, we comprehensively advise and support companies and resellers so that they can use our raw materials to create their own products and sell them as their own or under a private label.

In appreciation and solidarity.

The SNA Management Team

Alireza Ranjbar

 

Our philosophy and vision

The whole is always greater than the sum of its parts. The same applies to saffron, the delicacy from the heart of the earth with its lively colours and sensual aromas. At SNA, we are convinced that we are part of something bigger: part of the tradition and history of saffron that has represented enormous value for mankind for thousands of years now, and which, as one of nature's exquisite treasures, still holds a very special fascination today, just as it did in the past.

However, our vision goes beyond pure fascination. We want people to witness and experience saffron. We see it as our responsibility to bring the aroma and taste of saffron to as many people as possible and to enrich our food culture with saffron. Our goal is to perceive the value of saffron in its colour and fragrance.

This appreciation also extends to our saffron farmers and customers and also to our employees, who work directly at our side in creating value. As a family business, we rely on people who, with their passion for saffron and our vision, help us to be a reliable partner and supplier to retail chains, industries and companies worldwide that use saffron as a raw material or to refine finished products. You can rely on us.

Our tradition

From generation to generation

1945 Foundation stone for SNA is laid
Foundation stone for SNA is laid

Abdollah Ranjbar opens a small shop in 1945. Quality counts more than anything else for him - especially with regard to saffron, which he buy directly from farmers. Over the decades, the former small shop grows into a respectable company.

1981 From retail to wholesale
From retail to wholesale

The second generation begins with Behzad Ranjbar: He converts the company's trade from retail to wholesale. His commitment to the family business leads to steady growth and ultimately the next challenge: export!

2009 Company foundation in Germany
Company foundation in Germany

Alireza Ranjbar takes over the company in the third generation. He founds SNA GmbH, and in doing so takes an important step towards building new target markets and sustainable international business relationships in Europe and beyond.

2012 New partner comes onboard
New partner comes onboard

Mohammad Ale Hosseini joins the company as a new partner and managing director and fortifies the management team in the area of marketing and sales.

2018 Implementation of management and quality standards (IFS Broker)
Implementation of management and quality standards (IFS Broker)

In order to open up further markets, SNA GmbH, initially still a trading company, focuses on standardisation, implementing quality management and management processes and placing even higher demands on suppliers and service providers. Certified according to IFS Broker at "Higher Level".

2021 Startup of the manufacture specialising in saffron (IFS Food)
Startup of the manufacture specialising in saffron (IFS Food)

By expanding its product portfolio and services, SNA GmbH is now transformed from being a trading company into a production company. Since 2021, spices, herbs and saffron have been processed, controlled, monitored, packaged and stored in SNA's new production facilities. In January 2021, SNA GmbH is certified according to IFS Food at "Higher Level". IFS Food-zertifiziert.

 

Today Ideas in saffron
Ideas in saffron

Today, SNA GmbH is the only production company in Central and Northern Europe specialising in saffron to be certified according to both IFS Broker and IFS Food. From the heart of Hamburg, we process and refine saffron (threads and powder) in unique quality under excellent terms and advise on innovative product ideas using saffron.

Our management

Matthias Gebauer

Finance & Controlling

kontact
Zahrasadat Ariankia

Marketingstrategie - F&E

Alireza Ranjbar

Managing Director & Purchasing

Mohammad Ale Hosseini

Marketing & Distribution

Career

Working at SNA!

We spend a large part of our life at work. SNA believes that this time should be as pleasant and varied as possible for you.

New impulses !

We recruit young people for the most part from our own training programs and thus always ensure a breath of fresh air in the company. But sometimes you also need outside impulses to get a new perspective on things. That is why we are always looking for committed people who are just as enthusiastic about the saffron industry as we are. Become part of the SNA team - we look forward to your application, work at SNA!

Downloads

Our current image brochure in PDF format:

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